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When NetCentric Technologies, the leading developer of electronic document accessibility tools, decided to upgrade their market presence they turned to Duff Johnson. NetCentric asked Duff to overhaul their CommonLook brand, update the website, enhance their sales tools and leverage the company’s investment in supporting international standards development with the objective of enhancing customer awareness and increasing business volume.


“Duff helped NetCentric move our marketing efforts to a better, more focused, consistent and effective place, including leveraging our years of standards committee work helping to develop PDF/UA. This has helped further fuel our rapid growth and cement our position as the leading vendor for tools and services in the PDF/other accessible documents space. We’re very happy about Duff’s work on behalf of NetCentric!”

— Monir ElRayes, founder of NetCentric Technologies (makers of CommonLook)