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When the world’s most popular open-source library developer for PDF technology wanted to overhaul its business in North America, iText selected Duff Johnson Strategy and Communications to scrutinize its sales model, then research, synthesize and develop new options to support the company’s strategic objectives and help drive even faster expansion of the iText’s business.


“2013 was a year of great change for iText. Our rapid growth had outrun our existing paradigm. Duff Johnson helped us renegotiate existing relationships, update our licensing model, enhance our sales tools, professionalize the organization and create a business plan to take us to the next level. We’ve doubled the staff and more hires are planned in the future. The already existing growth is now running in the next gear.”

— Bruno Lowagie, Founder of iText